Negative Selling – A Dangerous, Misleading Tactic
September 20, 2011
It is crunch time for 2L’s and 3L’s. You’re awash in information – some of it concrete – but much of it ambiguous, amorphous, second hand at best. The dissonance of hearsay collides with the harmony of recruiting. This year perhaps more than any in the past ten years, I’ve heard stories of “negative” recruiting. A lawyer with Jones and Brown disparages Johnson & Smith. While any professional recruiter worth his or her grain of salt would never condone such a tactic, several attorneys consider it an effective manner of recruiting. Word to the wise, if the best feature of the firm is the interviewer disparaging other firms, run away!
Negative recruiting takes many forms but usually appears in one of the following forms.
- A partner whispers negative sweet nothings about Mr...
Label: hearsay