Steps To Take In Order To Make An Effective Elevator Pitch
February 23, 2012
In the age of texts, tweets, and emails, people want their information brief, fast, and in 100 characters or less. With such constraints, many law firm lawyers feel overwhelmed at the prospect of trying to elicit business without sounding like a cattle auctioneer. While we are competing with thousands of sound bites of information on a daily basis, an effective tool is available to cut through this web of data overload – the Elevator Pitch. Below are five easy tips lawyers can follow to execute an effective elevator pitch:
- The elevator pitch is a quick preview of the services you can provide to potential or current clients. To develop your pitch, start with defining who you and your firm are and what services you provide. Often times, attorneys cannot convey exactly what they can do beyond the current work assignment they are working on...
Label: law firm